According to the recent info from the Pew Internet & American Life Project, 34% of adults in the United States own a tablet computer, like an iPad, Samsung Galaxy or Amazon Kindle Fire, compared with a year ago when only 18% owned tablets.
According to Pew, demographic groups more likely to own tablets include individuals living in households earning at least $75,000 per year (56%), adults ages 35-44 (49%) and college graduates (49%).
Second to smartphones, tablets are the second-most popular mobile e-reading device in the country. As stated by Research Analyst Kathryn Zickuhr said. "With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device."
With so many tablets in the hands of the readers you are trying to reach, it's time to put your book into those hands. Contact us, we'd love to work with you! Enter our summer reading contest! It's free and gives you a chance to "strut your literary stuff"!
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